Sky by broadband
The Guardian Unlimited website, looks at a move Sky is making, by diversifying its product offering to retain customers and gain new ones, they write "Launching broadband has become de rigueur among media and communications companies trying to cope with maturing markets. With more and more people signed up to digital TV or mobile phone services, companies such as Sky, NTL/Telewest, Orange and Vodafone are moving away from a customer landgrab and instead are trying to make more out of their customers by providing extra products. Offering broadband - or in the case of cable, mobile services - is seen as a way of reducing customer "churn"."
