Steve Hoffman and Eric Hayashi are certainly well-rounded interactive entertainment executives. Their bios are full of so many impressive entertainment and gaming companies that it will make your head spin. Combined, Steve and Eric have worked at Vivendi Universal Games, Virgin Interactive, Infospace, Hasbro Interactive, Sega and Atari.

So what did Steve and Eric do with all that experience? What was the culmination of this vast interactive knowledge? In 2007, Steve and Eric joined forces with Naomi Kokubo and co-founded ROCKETON, a new type of multiplayer social experience that spans the entire web.

Instead of having to go to a separate site or use a specific application like Second Life, ROCKETON turns the entire Internet into a virtual world for browser based avatars. Think of ROCKETON like Second Life + PMOG with a twist of Facebook and a dash of StumbleUpon. It’s a Web 2.0 evolutional twist on virtual reality.

MethodShop was lucky enough to get some time with Steve and Eric and grilled them pretty hard about ROCKETON. A link to the full interview is below. Enjoy.

Interview: ROCKETON’s Steve Hoffman and Eric Hayashi

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A tearful Britney Spears fan named Chris Crocker posted a passionate video called Leave Britney Alone! on YouTube after the pop star’s disastrous MTV Awards performance. Crocker’s video has become an instant YouTube hit and has gotten about 4 million views.

In it, Crocker defends Britney’s widely-criticized performance at the MTV Video Music Awards on Sunday, in which the troubled pop star appeared out of time and out of shape while miming the words to her new song “Gimme More.” It reminded me of Ashlee Simpson’s SNL un-synced disaster.

Crocker berates the media for their treatment of Britney since the awards show and says fans should be thankful she decided to perform. Here’s a transcript of his rant:

“How f**king dare anyone out there make fun of Britney after all she’s been through. She went through a divorce, she had two kids … and now she’s going through a custody battle. All you people care about is readers and making money off of her.

She’s a human. She hasn’t performed on stage in years. Her song is called Gimme More for a reason - because all you people want is more, more, more, more, more … leave her alone. You’re lucky she even performed for you bastards. Leave Britney alone … please.”

Crocker, who has posted other YouTube videos about Britney Spears, said on the Howard Stern Sirius satellite radio show yesterday that he was “not acting” and was “really crying.”

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Apple unveiled its new line of iPods yesterday including a model with an iPhone-like touchscreen interface and Zune-like WiFi access. The “iPod Touch” sports a 3.5-inch widescreen and a Safari browser, creating a mobile YouTube delivery device that essentially replicates the iPhone browsing experience for non-AT&T subscribers. It’s going to run $299 for an 8 GB model and $399 for a 16 GB version, scheduled to ship later this month. You can pre-order the new iPods from Apple.com.

The former Video iPod has been renamed the “iPod Classic” with a slimmer design and a bigger hard drive.

Although the new iPod Touch is very impressive with its Wi-Fi and touch-screen, the fact that it only has a 16GBs sucks big time. I like to keep my current iPod Video full of movies and TV shows that I ripped from DVD for my morning commute. The new smaller hard drive is a major sticking point for me. The reason the new iPods have smaller hard drives is because they are Flash memory based (no moving parts) and are able to withstand an occasional bump or drop better than traditional hard drives.

Apple is also teaming with Starbucks to allow customers to browse a new WiFi iTunes store for free inside of its coffee shops. Go near a Starbucks and an icon pops up. Click on it and you can buy Starbucks’ current music selections.

Steve Jobs also announced he was phasing out the entry level iPhone and cutting the price of the upper-end model from $599 to $399.

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Though it is not official, those in the “know” say Apple is just hours away from announcing a new Wi-Fi enabled iPod designed to receive digital radio along with an option to buy content from the iTunes Store. It is not known whether the same functions will be included in the iPhone.

Other rumors about the new Wi-Fi iPod line suggest the inclusion of a wide-screen touch-screen interface like the iPhone, larger storage capacity, Flash based hard drive and a new version of the iPod Nano that can handle video.

On a personal note, I’m ready for a wide-screen iPod. Watching wide-screen formatted movies that I’ve ripped off of DVD on the small iPod screen has been giving me a headache.

Since the iPod’s release in 2001, the hand-held music player has gone from a fun toy to a cultural icon. But it may be time for a revamp. Last year Apple’s iPod sales dipped for the first time since 2002.

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Good news for Apple TV and the iPhone. Starting today, Apple TV owners can start watching YouTube content on their TV sets. YouTube content will also be available to the iPhone when it officially launches on June 29th.

Apple TV users can download a free update via the built-in software update option to enable a new YouTube content menu. An option to “check for updates” is listed under the Apple TV settings screen.

iPhone users will be able to enjoy YouTube’s originally-created content on their iPhones when they begin shipping on June 29. A YouTube player application on the iPhone will wirelessly stream YouTube’s videos to the iPhone over Wi-Fi or EDGE networks and play it on iPhone’s 3.5 inch display.

Both AppleTV and the iPhone will play YouTube content that has been reencoded into Apple’s h.264 video format. 10,000 of YouTube’s videos have been converted so far with the remainder expected by the fall. An Apple press release claims that h.264 was chosen “to achieve higher video quality and longer battery life on mobile devices.”

Reports coming out of WWDC 2007 say that one of Apple’s justifications of avoiding Flash video playback on the iPhone is improved battery life. The iPhone contains dedicated hardware capable of playing h.264 content, while Flash content would require more intensive use of the iPhone’s CPU, resulting in higher battery drain.

You can read a review of the Apple TV here.

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Wish you could watch YouTube videos on your Apple TV? Sometime in June, all Internet connected Apple TV boxes will accept a free software patch that will enable wireless streaming of YouTube videos. YouTube is making thousands of clips available each week until thier full catalog is accessible later this fall.

You’ll be able browse the YouTube content on your Apple TV in a variety of ways including: featured, top viewed, recently viewed, history, and even by search. I’m dreading the search option. If you haven’t used the Apple TV yet, there’s a USB port in the back of the device, but you currently can’t use a keyboard for some reason. Entering text on the Apple TV is the equivalent of typing in your initials for the high score screen in an arcade game. Very painful without a keyboard.

So how chewy will these compressed YouTube videos look on your HD TV? I’ve already ripped a bunch of music videos off YouTube, converted them to MPEG-4 videos and saved them in iTunes. Honestly, the Flash encoded YouTube videos look like crap on a HD TV. YouTube doesn’t even look good when stretched out to its default 480 x 360, let alone 640 x 480 or HD. But YouTube does have thousands of clips and can provide endless hours of entertainment. Fuzzy, but fun.

Apple also announced a new Apple TV model with a 160 GB hard drive for $400. You’ll still be able to buy the old 40 GB version for $300, but personally, I think $100 for 4x the storage is a great deal.

You can read more about the Apple TV here: Apple TV Review

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The person who packed up and shipped this TV must have been a professional… idiot. They might as well have shipped this HDTV using bowling balls or, I dunno, hammers as padding.

For future reference, here’s a photo tutorial on how NOT to ship a Plasma or LCD HDTV.

More Photos: How NOT to Ship a HDTV

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