Sony Walkman - A Series
Sony Walkmans are back, well that is to say that they never left. But it may have felt like it, with the market-take over by Apple’s iPOD. A new walkman is about to be marketed in both print and broadcast media, for the new ‘Sony Walkman A Series’. The advertising campaign is centered around the idea that music is an addiction and that the new walkman is the way that you can feed this addiction. The new design is reportedly revolutionary when compared to the first walkman over 20 years ago. If it can compete , or rather catch up with the iPod is another question though, as iPod’s are becoming smaller and more functional. DO
